From Crazy Idea to Innovation

Most startups and new ventures fail because of very avoidable problems. Use design thinking and Lean methodologies to identify, test and scale seemingly crazy ideas for products.  

In this online session you will learn a repeatable framework to get your ideas out of your head and into the market. We will go through a user-centered process to understand the who, what and wow of your ideas. By going through this process you will learn how to quickly and effectively vet outlandish ideas.

Topics Covered

• The basic pitch

  • What is your idea?

  • Building an elevator pitch

  • How to solicit and gather early stage feedback

  • Taking your idea back to the drawing board

• Refining Crazy Ideas

  • Scaling big ideas down

  • Identifying users

  • Building a research plan

  • Creating a feedback loop

• The Road to MVP

  • Experiment design

  • Experience based road maps

  • Go to market strategies