Summary: In a museum, knowing the backstory of an artifact makes it more interesting. Similarly, in a UX project, you can make better decisions when you know the context of your UX artifacts like journey maps and wireframes.
Make new or follow-up information easily accessible from the location of the original information or transaction.
Video Author
Mayya “Maya” Azarova, Ph.D. is a User Experience Specialist with Nielsen Norman Group. Her areas of expertise include in-depth interviews, storytelling, design thinking, and contextual inquiries. She has published academic research on biometric technology, online collaboration, and multidisciplinary teamwork.
