Mobile-First Intranet at Scale: Loblaw's Design Process

One of the ten best-designed intranets of 2020, Loblaw Companies Limited’s new intranet supported the transformation of the company’s culture and built a sense of community among the 200,000+ employees across offices, distribution centers, and stores. The design and technology teams reinvented, modernized, and consolidated three outdated intranet sites. A single mobile entry point and central information hub streamlined communication and increased efficiency among employees.

You will learn...

• How the intranet can positively impact the business
• How to deliver an engaging experience that is unique to each employee
• Why approaching an intranet as a product is key to driving innovation
• Why it is important to transform the employee experience to create efficiencies while building culture across an organically dispersed organization
• How to reimagine an experience that brings employees together to engage in effective and meaningful ways

Topics Covered

• The intranet (fl!p) as a product
  • Treating the fl!p intranet as a product
  • Creating a dedicated team across multiple business units
  • Investing in the voice of the user through colleague research
  • Prioritizing features by focusing on analytics and business intelligence
  • Building a technical foundation for scale
• An intranet personalized from the bottom up
  • Surfacing relevant content through personalization, despite business nuances and complexities
  • Implementing a complex workflow intake process to allow for fl!p’s personalized experience
  • Driving engagement across all employees (not just a corporate intranet):
    • Frontline employees accessing key information, such as schedules
    • Spotlight on newly-hired colleagues
    • Specialized feedback surveys
    • Global alerts targeted by retail store
    • Social sharing to external networks
    • Mobile-first design
• Future of the intranet
  • Adaptability to the virtual environment
    • Alerting employees to emergency or weather-related factors that directly or indirectly impact business
    • How fl!p has kept the Loblaw community connected
  • Effective integration with third-party applications
    • Microsoft Teams
    • SABA for learning management
    • Supply chain
  • Scheduling and continued iterations with a future roadmap