Mapping can help UX practitioners synthesize insight into one place and visualize the problem space. This video covers 3 maps that are often utilized during the discovery phase of a UX design project: ecosystem maps, experience maps, and process maps.
Roadmaps cover future work and vision, but this can be done at different scopes, from everything related to the product to only the UX activities and priorities, possibly narrowed to a sub-specialty of UX.
Dual career ladders are important in user experience. Don't force talented UX professionals to become managers if their growth path would instead benefit from focusing on UX craft.
Contextual inquiry is a UX research method where you shadow people as they do their job (or leisure tasks), allowing you to ask questions in context. This video provides advice on overcoming the main challenges with this method.
Our research with UX practitioners found 3 main areas of frustrations with service-blueprint projects. Here are recommendations for overcoming or alleviating these problems.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.
What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.
Our UX-maturity model has 6 stages that cover processes, design, research, leadership support, and longevity of UX. Use our quiz to get an idea of your organization’s UX maturity.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today.
User interface guidelines for when to use a checkbox control and when to use a radio button control. Twelve usability issues for checkboxes and radio buttons.
How do you decide whether to have a meeting or a workshop for a given problem or stage of your UX design process? Both involve a group of people, but there are 5 big differences, and the two formats work for different situations.
Participants in the Virtual UX Conference share tips for running UX workshops remotely to overcome challenges of participant fatigue and engagement and getting clients to use collaborative design tools.
When people think that something is rare or only available for a limited time, they will tend to act fast to secure that scarce item. This behavioral principle can be used in user experience design, but beware of overuse.
If users don't use your search a lot, it's often because the search user interface is poorly designed. Here are the top guidelines for how to show the search feature on both desktop and mobile.
Card sorting is great for designing or evaluating an information architecture (IA), but can be hard to interpret. Dendrograms visualize the data which can help you make the necessary decisions which are rarely clear-cut but require tradeoffs.
An 8-step process for UX designers and researchers to collaborate better with their stakeholders, for increased collaboration, to help stakeholders meet their goals, and to ensure the impact of your work.
Advance planning and having thought through alternatives can save you when facilitating a UX workshop and the unexpected happens (as it always does). Jan Haaland shares his experience during a panel with past participants in the UX Conference.
At the core of all the myriad of exercises and activity types in UX workshops are a simpler set of 7 foundational activities that can be blended to achieve the desired result.
User journeys should be managed like products — by people and teams with specialized, journey-dedicated roles who continually research, measure, optimize, and orchestrate the experience.
Qualitative usability testing aims to identify issues in an interface, while quantitative usability testing is meant to provide metrics that capture the behavior of your whole user population.
A good design relies on a thorough task analysis of the steps required to complete a task, as well as determining what information users need at each step.
A confidence-interval calculation gives a probabilistic estimate of how well a metric obtained from a study explains the behavior of your whole user population.
