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NN/g News

• Lessons learnt from the iPad

  April 2, 2010 Can a new computer rescue a troubled industry? Come Saturday, the release date of the iPad, and the answer to that question should be a little clearer. Since it debuted on a San Francisco stage in January, the Apple device has been hyped as nothing less than a knight in shining armour for newspapers and magazines.

• World's Most Influential Designers: Don Norman

  February 1, 2010 A former Apple vice-president and co-founder (with Jakob Nielsen; see slide 21) of the Nielsen Norman Group, Norman, recently announced his retirement from Northwestern University. But don't count him out just yet.

• World's Most Influential Designers: Jakob Nielsen

  February 1, 2010 Nielsen's views on Web design have made the Internet both useful and easy to use.

• Why is Web design still often bad?

  January 26, 2010 (podcast) Jakob Nielsen on web design, Foursquare newspapers, YouTube's Music Discovery Project, and more.

• What's The Allure Of Tablet Computers?

  January 25, 2010 If the rumors have it right — and in this case they probably do — Apple will introduce a slate or tablet computer Wednesday. The announcement would come just a couple of weeks after other computer companies showed off slates at the Consumer Electronics Show in Las Vegas. But many people may still be wondering exactly what a slate computer is — and why someone might want one.

• M.T.A. to Unveil a Makeover of Its Web Home

  January 1, 2010 New York City’s mass transit network has become cleaner, faster and more reliable in the past decade. But its Web site remained stuck in the past. . But on Wednesday, the more than a million riders who visit the page each month will be met with a cleaner, less cluttered production, the site’s first significant redesign since 2003.

• Why We Look at Some Web Ads and Not Others

  November 8, 2009 Do you think you're more likely to look at an online ad if it contains 1) a picture, 2) an animation or 3) just text? The answer: just text. Surprised? Well, consider the man who was checking his e-mail when he came across a dating-service ad featuring a picture of a bikini-clad woman. He looked at the woman's face and chest once — and then at the surrounding text five times.

• Interview with Web Usability Guru, Jakob Nielsen

  September 28, 2009 In this article, we’ll be focusing on web usability and more specifically, on the views of world renowned usability expert, Jakob Nielsen.

• Study: Mobile web a throwback to the '90s

  July 17, 2009 Have a tough time getting anything more complicated than talking done on your cellphone? Small wonder. Researchers at Nielsen Norman Group put people to the test to try to look up everything from movie listings to product reviews on their handsets

• If granny would disapprove, don’t put it on the net

  July 13, 2009 subscription access only