Strategy Articles & Videos

  • Recognize Strategic Opportunities with Long-Tail Data

    Be a strategic thinker by recognizing opportunities at scale with seemingly small and insignificant data.

  • 3 Types of Roadmaps

    Roadmaps cover future work and vision, but this can be done at different scopes, from everything related to the product to only the UX activities and priorities, possibly narrowed to a sub-specialty of UX.

  • UX Roadmaps in 6 Steps

    A roadmap documents upcoming and future priorities for your user experience. The process starts with gathering goals, proceeds through the creation and sharing of the UX roadmap, and never ends, since the last step is to update.

  • Design Thinking Learner's Journey

    Research with people who are learning Design Thinking shows that they progress in a nonlinear manner through 4 phases of increasing competency and confidence. Understanding these phases helps both learners and educators/managers.

  • UX Roadmaps 101

    A roadmap is a strategic plan for future user-experience work and user problems to be solved immediately vs. next vs. in the far future.

  • Four Factors in UX Maturity

    Improving UX maturity requires growth and evolution across 4 high-level factors: strategy, culture, process, and outcomes.

  • UX Team Structure and Reporting

    UX staff can be organized in two ways: centralized or decentralized (or a hybrid). The teams can also report into different parts of the bigger organization. There is currently no single best practice for these team-structure questions.

  • UX-Roadmapping Workshops: Agenda + Activities

    Collaboratively create a UX roadmap in a workshop setting by guiding participants through activities that familiarize them with the project goals, context, and inputs and that identify key roadmap themes and priorities.

  • PM and UX Have Markedly Different Views of Their Job Responsibilities

    A survey of people in user experience and product management shows that these professionals disagree on who should be responsible for many key tasks, like doing discoveries and early design.

  • Stakeholder Analysis for UX Projects

    UX professionals often work hard to convince stakeholders to support UX research and design efforts. Recognizing who your key stakeholders are and how they impact your work is the first step to building fruitful stakeholder relationships.

  • The Relationship Between Artificial Intelligence and User Experience

    Do AI products have good user experience? Only partly, and to get better, we need to focus AI more on human needs than on what's technically possible. But AI can also help UX professionals do their job better, which will improve usability more widely.

  • Design Systems 101

    A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across pages and channels.

  • UXers and Product Managers Both Say Others Intrude on Their Work

    A survey of 372 UX and PM professionals shows that duplicative work is frequent and generates confusion and inefficiency.

  • Product Redesigns: Incremental or Overhaul

    Redesigning a user interface can be done in many smaller incremental releases, or as one big complete redo. Big change is risky, but necessary in 3 cases.

  • The 6 Steps to Roadmapping

    To create a roadmap, inputs are gathered and clustered into themes, then prioritized and visualized. This article covers 6 key steps to roadmapping that can be applied to any scope or industry.

  • 3 Types of Roadmaps in UX and Product Design

    Roadmaps that include UX work can have 3 scopes: product, field, and specialty. Understanding these and their benefits can focus your process, effort, and goals.

  • UX Vision

    Create an aspirational view of the experience users will have with your product, service, or organization in the future. This isn't fluff, but will guide a unified design strategy. Here are 5 steps to creating a UX vision.

  • Refine, Remodel, Rebuild: 3 Strategies for Experience Improvement

    To improve customer experience, solutions range from low to high investment and impact, based on budget, risk tolerance, readiness, and unmet needs.

  • 7 Steps to Benchmark Your Product’s UX

    Benchmark your UX by first determining appropriate metrics and a study methodology. Then track these metrics across different releases of your product by running studies that follow the same established methodology.

  • Three Myths About Calculating the ROI of UX

    Many teams overthink return-on-investment calculations for UX work. Treat these calculations as a way to estimate the strategic value of design.

  • Where Should UX Report: Centralized, Product, or Somewhere else?

    There are clear benefits and drawbacks to doing UX work as part of a UX team or a product team. Knowing and addressing these can help you grow the organization’s UX maturity, improve awareness about UX, and hone your craft.

  • Prioritization Matrices in UX Decision Making

    Prioritization charts or matrices can help UX practitioners base important decisions on objective, relevant criteria instead of subjective opinions.

  • UX Maturity and Budget

    Organizations climbing the eight levels of UX Maturity can become complacent at level 4, when they have been allocated budget. Budget does not equal maturity or even viability. Identify your maturity and how to progress.

  • The 5 Steps to Service Blueprinting

    Five key steps comprise a framework for service blueprinting that can be scaled to any scope or timeline.

  • Why Is UX so Difficult?

    UX practitioners who feel inept at their job usually face far greater challenges than improving their design, craft or research prowess. Rather, addressing development schedules, Agile, Scrum, Lean, and team member’s roles can create the greatest challenges.

  • Design Thinking 102

    Get started with Design Thinking by practicing empathy in manageable, small yet effective, ways.

  • Will UX Ever Become Obsolete? (Jakob Nielsen)

    Research and design go hand in hand and have staying power. Even as UX principles become more widely accepted, there is always more to learn and improve.

  • 10 Things Executives Should Know About Intranets

    A good intranet increases productivity and can be an excellent motivational tool. Intranets are vital to an organization's success and requires executive support. Learn what management can do to support better intranets.

  • When Making Design Tradeoffs, Don’t Forget Hidden Costs

    When making design decisions, analyze the alternatives to identify hidden costs before you get stuck paying for them.

  • 10 UX Challenges for the Next 25 Years (Jakob Nielsen Keynote)

    Jakob Nielsen presents his UX directions for the future: How UX roles will evolve, and how UX involvement can solve major challenges for the world. (This was the keynote at the UX Conference in Las Vegas.)

  • Recognize Strategic Opportunities with Long-Tail Data

    Be a strategic thinker by recognizing opportunities at scale with seemingly small and insignificant data.

  • Four Factors in UX Maturity

    Improving UX maturity requires growth and evolution across 4 high-level factors: strategy, culture, process, and outcomes.

  • UX-Roadmapping Workshops: Agenda + Activities

    Collaboratively create a UX roadmap in a workshop setting by guiding participants through activities that familiarize them with the project goals, context, and inputs and that identify key roadmap themes and priorities.

  • PM and UX Have Markedly Different Views of Their Job Responsibilities

    A survey of people in user experience and product management shows that these professionals disagree on who should be responsible for many key tasks, like doing discoveries and early design.

  • Stakeholder Analysis for UX Projects

    UX professionals often work hard to convince stakeholders to support UX research and design efforts. Recognizing who your key stakeholders are and how they impact your work is the first step to building fruitful stakeholder relationships.

  • Design Systems 101

    A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across pages and channels.

  • UXers and Product Managers Both Say Others Intrude on Their Work

    A survey of 372 UX and PM professionals shows that duplicative work is frequent and generates confusion and inefficiency.

  • The 6 Steps to Roadmapping

    To create a roadmap, inputs are gathered and clustered into themes, then prioritized and visualized. This article covers 6 key steps to roadmapping that can be applied to any scope or industry.

  • 3 Types of Roadmaps in UX and Product Design

    Roadmaps that include UX work can have 3 scopes: product, field, and specialty. Understanding these and their benefits can focus your process, effort, and goals.

  • Refine, Remodel, Rebuild: 3 Strategies for Experience Improvement

    To improve customer experience, solutions range from low to high investment and impact, based on budget, risk tolerance, readiness, and unmet needs.

  • 7 Steps to Benchmark Your Product’s UX

    Benchmark your UX by first determining appropriate metrics and a study methodology. Then track these metrics across different releases of your product by running studies that follow the same established methodology.

  • Three Myths About Calculating the ROI of UX

    Many teams overthink return-on-investment calculations for UX work. Treat these calculations as a way to estimate the strategic value of design.

  • UX Roadmaps: Definition and Components

    A UX roadmap is a high-level, living artifact that prioritizes and communicates a UX team’s future work and problems to solve.

  • User Experience vs. Customer Experience: What’s The Difference?

    Customer experience (CX) is a term commonly used to define UX over long periods of time.

  • Journey Mapping: 9 Frequently Asked Questions

    Journey maps are useful for building common ground in an organization, but practitioners often have questions and misunderstandings about their scope and how to create them.

  • Using Prioritization Matrices to Inform UX Decisions

    Visuals such as charts and matrices can help practitioners base important decisions on objective, relevant criteria instead of subjective opinions.

  • The 5 Steps to Service Blueprinting

    Five key steps comprise a framework for service blueprinting that can be scaled to any scope or timeline.

  • Marketing Email and Newsletters: UX Findings Then and Now

    New research finds big changes in newsletter design and in customers’ attitudes toward marketing email.

  • Translating UX Goals into Analytics Measurement Plans

    Focus on UX goals to drive analytics measurement plans, rather than tracking superficial metrics. Identify the core goal of a design to meaningfully measure it.

  • Seamlessness in the Omnichannel User Experience

    Companies must support painless transitions across channels in order to create a usable omnichannel experience.