UX vs. UI

Summary: User experience and user interface are highly related. Both are important, but what's the difference between UX and UI? (Often confused!)

https://www.youtube.com/watch?v=5KUNmgt_pvY

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"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.

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Sarah Gibbons is Nielsen Norman Group's Chief Designer. She works at the intersection of design research, strategy, and user experience design.

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