Search In The Year 2010: Part Two
Several weeks ago (seemingly years) Just Behave featured Part One of the summarized interviews with my personal dream team of search usability. In that installment, we looked at their thoughts on what the look of the search results page would be, how the algorithms would get smarter, including personalization, more functionality in the search results, and how much of that functionality might be exposed to the user, letting them get the hands on the knobs and levers to customize their search experience. Today, I’ll share the second half of those interviews, looking at mobile, what advertising might look like on the search results page, will banner blindness rear it’s head on the SERP, how our interactions might change and some bold predictions for the future.