Design Process Articles & Videos

  • Discovery Mapping Methods

    Mapping can help UX practitioners synthesize insight into one place and visualize the problem space. This video covers 3 maps that are often utilized during the discovery phase of a UX design project: ecosystem maps, experience maps, and process maps.

  • Overcoming Service Blueprinting Frustrations

    Our research with UX practitioners found 3 main areas of frustrations with service-blueprint projects. Here are recommendations for overcoming or alleviating these problems.

  • Sympathy vs. Empathy in UX

    Sympathy acknowledges that users are having difficulties, but empathy goes further by understanding the users' needs and motivations.

  • 5 Prioritization Methods in UX Roadmapping

    The best prioritization method depends on project context, team culture, and success criteria.

  • Context Adds Value to UX Artifacts

    In a museum, knowing the backstory of an artifact makes it more interesting. Similarly, in a UX project, you can make better decisions when you know the context of your UX artifacts like journey maps and wireframes.

  • UX Mapping Methods: Study Guide

    Unsure how to get started using UX mapping methods? Use this collection of links to our articles and videos to learn how to visualize UX insights and ideas into mapped visualizations.

  • Separate UX Backlogs in Agile

    Agile development teams that struggle to keep track of UX work in the product backlog can utilize a separate backlog for UX. This method can help siloed teams where UX and development aren't in direct communication. Separate UX backlogs do have pros and cons, which are discussed here.

  • Facilitating UX Workshops: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to start designing and facilitating UX workshops.

  • A Designer's Identity

    What does it mean to be a "designer?" Let's broaden the definition, based on the purpose, not the discipline. (Keynote by our Chief Designer, Sarah Gibbons)

  • Translating UX Concepts into Design Practice

    Edgar Anzaldua presents a 6-year case study of learning and applying ever-more subtle UX concepts and growing his influence. Always something new to learn, from junior to senior professional level.

  • Design Thinking: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about design thinking.

  • Problem Statements in UX Discovery

    In the discovery phase of a UX project, a problem statement is used to identify and frame the problem to be explored and solved, as well as to communicate the discovery’s scope and focus.

  • UX vs. Service Design

    User experience is focused on what the end user encounters, whereas service design is focused on how that user experience is internally created.

  • Four Factors in UX Maturity

    Improving UX maturity requires growth and evolution across 4 high-level factors: strategy, culture, process, and outcomes.

  • Design Thinking in Practice

    Teams who don't know much about UX, often ask you "so when will you give us the design?" during the early design-thinking stages. Areej Aljarba used design thinking itself to overcome this misconception. (Video from 'Back in the Real World' panel with past UX Conference participants.)

  • How to Draw a Wireframe (Even if You Can’t Draw)

    Even people with limited drawing abilities can learn to sketch a wireframe if they learn a few common conventions used to represent various design elements.

  • Derailed Design Critiques: Tactics for Getting Back on Track

    Feedback during design critiques can be filled with hypothetical scenarios and unactionable suggestions. The right facilitation techniques help stakeholders and team members stay on track while still feeling heard.

  • UX Workshops vs. Meetings: What's the Difference?

    How do you decide whether to have a meeting or a workshop for a given problem or stage of your UX design process? Both involve a group of people, but there are 5 big differences, and the two formats work for different situations.

  • UX-Roadmapping Workshops: Agenda + Activities

    Collaboratively create a UX roadmap in a workshop setting by guiding participants through activities that familiarize them with the project goals, context, and inputs and that identify key roadmap themes and priorities.

  • Three Levels of Pain Points in Customer Experience

    Pain points are problems that occur at the different levels of the customer experience: interaction level, customer-journey level, or relationship level.

  • How UX Professionals Define Design Thinking in Practice

    We conducted research with UX professionals and designers to find out what they think Design Thinking actually is. What attributes do practitioners assign to Design Thinking, as used in practice? And how does this understanding evolve as practitioners get more experience?

  • Scenario Mapping for Design Exploration

    When you are in the early stages of designing a user experience flow, use scenario mapping to work out how different personas will use the proposed design to solve their tasks.

  • DesignOps 101

    DesignOps (Design Operations) is a system for amplifying user experience design's value and impact at scale.

  • Assumptions: How to Track Them in the UX Design Process

    The best user experiences are backed by research, but sometimes we move more quickly than our research does. How can we best use and track assumptions as we go through design iterations?

  • How to Sketch a UI for Non-Designers

    "I can't draw," is a common phrase heard in ideation. But ideation happens in early stages of design and is meant to be messy. This video shows how to use basic shapes to convey UI elements.

  • Paper Prototyping 101

    Using paper prototypes is a great way to test a design idea and get usability feedback quickly. You can test whether a layout makes sense to users and make immediate changes if they run into issues.

  • Customer Journey Mapping 101

    The 5 components of a journey map and the benefits of using this qualitative method as part of a UX design process to discover, document, and share the bigger picture of what users want.

  • How to Run a Retrospective for a Design Team

    Retrospectives are a dedicated time to come together, reflect, and collaboratively improve your design team’s process. In this video, we'll walk through the four components of a retrospective and how to use this meeting effectively.

  • Design Thinking 101

    What is "design thinking" and why should you care? The 6 steps of the process defined.

  • How to Create a UX Storyboard

    How storyboards fit within the UX design process, and the steps needed to make a successful storyboard to visualize a workflow, customer journey, or user story.

  • A 4 Minute UX Workshop Facilitator's Guide

    As a facilitator, it’s your responsibility to make sure the time spent in workshops is as productive as possible for attendees, while at the same time ensuring that you get the insights you need in order to move your project forward.

  • Observe, Test, Iterate, and Learn (Don Norman)

    There isn’t a next time in product development. You must always study to keep up with the product cycle.

  • Usability Testing with 5 Users: Design Process (video 1 of 3)

    Formative usability testing is best done with a small number of study participants, so that you have time and budget to test more design iterations of the user interface.

  • Ideation Techniques for a One-Person UX Team

    Even a lone UX wolf can ideate design options, and structured ideation techniques help you explore the design space.

  • Beating Creative Blocks in UX Design Through Reframing

    A method for getting unstuck from a design challenge. By reframing the problem, you can find inspiration in unexpected places.

  • Design Thinking 102

    Get started with Design Thinking by practicing empathy in manageable, small yet effective, ways.

  • Using Content Frames in the Design Process

    Content frames are a tool that can help us make sure we’re not waiting until the end of the design process to incorporate real content into the experience.

  • UX Visualization Techniques Reduce Your Cognitive Load

    UX deliverables such as journey maps and affinity diagrams help designers visualize information, so they can be better understand and act on it.

  • Focus on Results, Not on Perfect UX (Don Norman)

    When designing, think about what the person is trying to accomplish. Don't let the design get in the way.

  • Coping with Being the One-Person UX Team

    How to maximize your impact when you are the sole UX specialist on your project or in your organization.

  • 5 Prioritization Methods in UX Roadmapping

    The best prioritization method depends on project context, team culture, and success criteria.

  • UX Mapping Methods: Study Guide

    Unsure how to get started using UX mapping methods? Use this collection of links to our articles and videos to learn how to visualize UX insights and ideas into mapped visualizations.

  • Facilitating UX Workshops: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to start designing and facilitating UX workshops.

  • Problem Statements in UX Discovery

    In the discovery phase of a UX project, a problem statement is used to identify and frame the problem to be explored and solved, as well as to communicate the discovery’s scope and focus.

  • Design Thinking: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about design thinking.

  • UX vs. Service Design

    User experience is focused on what the end user encounters, whereas service design is focused on how that user experience is internally created.

  • Four Factors in UX Maturity

    Improving UX maturity requires growth and evolution across 4 high-level factors: strategy, culture, process, and outcomes.

  • How to Draw a Wireframe (Even if You Can’t Draw)

    Even people with limited drawing abilities can learn to sketch a wireframe if they learn a few common conventions used to represent various design elements.

  • Derailed Design Critiques: Tactics for Getting Back on Track

    Feedback during design critiques can be filled with hypothetical scenarios and unactionable suggestions. The right facilitation techniques help stakeholders and team members stay on track while still feeling heard.

  • UX-Roadmapping Workshops: Agenda + Activities

    Collaboratively create a UX roadmap in a workshop setting by guiding participants through activities that familiarize them with the project goals, context, and inputs and that identify key roadmap themes and priorities.

  • Three Levels of Pain Points in Customer Experience

    Pain points are problems that occur at the different levels of the customer experience: interaction level, customer-journey level, or relationship level.

  • PM and UX Have Markedly Different Views of Their Job Responsibilities

    A survey of people in user experience and product management shows that these professionals disagree on who should be responsible for many key tasks, like doing discoveries and early design.

  • Design Systems 101

    A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across pages and channels.

  • 10 Best Intranets of 2021: What Makes Them Great

    The 2021 Intranet Design Annual winning teams exhibited a capacity to swiftly pivot, as well as compassion and empathy for employees.

  • Scenario Mapping: Design Ideation Using Personas

    Persona-based scenarios can be leveraged to influence design through guided brainstorming workshops called scenario-mapping workshops.

  • Applying UX Principles to the Visual Design of Graphical Artifacts: The Case of the Heuristics Posters

    We made the 10 heuristics’ posters easy to read and understand by iterating through multiple versions and improving each based on user-centered principles and methods.

  • Getting Started with Journey Mapping: 27 Tips from Practitioners

    Set yourself up for journey-mapping success by educating yourself on the basics, defining objectives, building a crossfunctional team, collaborating on the map, and optimizing your presentation.

  • Remote Design Work: Top Challenges

    Communication is the top challenge when designing remotely, according to 213 UX professionals. Receiving feedback, replicating informal conversations, and maintaining a clear direction on projects were the biggest communication concerns.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Design Thinking: The Learner’s Journey

    As an individual learns design thinking, they go through 4 learning phases: newcomer, adopter, leader, and grandmaster.