All the answers can be found in articles that we published in the past year.

  1. What is the illusion of completeness?
    1. The visible content on the screen is grouped into small, self-contained cards that appear to be complete.
    2. All the content related to a certain topic appears to be displayed on a single page, when in fact more details are available by clicking on a Learn More link.
    3. All the content available on the page is above the page fold.
    4. The visible content on the screen appears to be complete, when in fact more information exists outside of the viewable area.

     



  2. What is priming?
    1. The first stimulus that people experience is more likely to be remembered.
    2. Exposure to one stimulus influences a subsequent response to a different stimulus.
    3. People’s primary motivation on a site is to complete their task as fast as possible.
    4. The most important information on a page should be allocated prime screen real estate.

     



  3. Where should the logo be placed to optimize brand recall?
    1. Top left corner of the homepage
    2. Top right corner of the homepage
    3. Either top right or top left corner of the page
    4. In the page footer

     



  4. According to the pyramid of trust, users are more likely to:
    1. Trust a site with their personal information if the site satisfies basic relevance needs and is better than competitor sites.
    2. Enjoy a site more if the site satisfies their basic trust needs.
    3. Ignore a site’s usability issues if the site feels trustworthy.
    4. Engage with a site more if the site is endorsed by a reputable third party.

     



  5. What are wireflows good for?
    1. Show layouts for pages that have static content.
    2. Indicate the flow of an interaction without overwhelming the reader with the details of page layouts.
    3. Document complex interactions on pages with a lot of dynamic content.
    4. Document complex interactions on sites with many discrete, relatively static pages.

     



  6. In a list of products, items on sale and new items are marked with two different visual indicators. Which design choice is more likely to attract users’ attention to these specially marked products?
    1. Two visual indicators with the same shape, but different colors
    2. Two visual indicators with the same color, but different shapes
    3. Two visual indicators that differ both in color and shape
    4. All the previous alternatives are equally good.

     



  7. Which of the following menu types optimizes the expected movement time from the cursor (placed on the menu label) to an arbitrary option inside the menu?
    1. A linear (or pull-down) menu
    2. A pie menu
    3. A rectangular (or square) menu
    4. All of the above

     



  8. Which of the following is a characteristic of millennial users?
    1. Millennials are less error prone than other generations when using digital interfaces.
    2. Millennials are more likely to blame themselves when things go wrong.
    3. There are more crosscountry differences among Millennials than among users from other generations.
    4. Millennials tend to be extremely confident in their ability to navigate digital interfaces

     



  9. Which of the following is true of hamburger menus?
    1. The overwhelming majority of users have no idea what the hamburger icon stands for.
    2. Hamburger menus tend to work better on the desktop than on mobile.
    3. Users find the navigation faster when it is placed in a hamburger menu than when it is displayed in a visible navigation bar.
    4. When navigation is placed inside a hamburger menu, users are less likely to use it than when it is displayed in a visible navigation bar.

     



  10. What is the negativity bias?
    1. Humans’ tendency to give less weight to negative experiences than to positive ones
    2. Humans’ tendency to give more weight to negative experiences than to positive ones
    3. Humans’ tendency to ignore all negative aspects on a website and focus on the positive
    4. Humans’ tendency to rebel against unreasonable requests such as filling in a long form on a website

     



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