All the answers can be found in articles that we published in 2018.

  1. What does the authority principle refer to?
    1. People tend to rebel against those placed in positions of authority.
    2. People tend to comply with those placed in positions of authority.
    3. If a site includes symbols of authority, people are more likely to ignore its usability issues.
    4. Authoritativeness of the site is evaluated in the first 50ms when a user sees the site.

     

  2. Which of the following is true of the F-shaped web-reading pattern?
    1. Scanning on the web does not always take the shape of an F.
    2. The F-pattern is positive for users.
    3. The F-pattern is positive for businesses.
    4. Design cannot interfere with the F-shape pattern.

     

  3. Which of the following user-behavior patterns describes the phenomenon known as “the Vortex”?
    1. Opening multiple tabs in rapid-fire succession to save the items on those pages and revisit them at a later stage
    2. Rapid, frequent switching among different windows or tabs
    3. A single intentional interaction followed by a series of unplanned interactions that create a sense of being “pulled” deeper into the digital space
    4. Repeatedly looking back at a specific region on the screen

     

    Extra credit: Name the behavior patterns described by the other alternatives.

    Check answers

     

  4. The inverted-pyramid writing style:
    1. Is a type of writing style in which an article starts with the most important information
    2. Is the same as academic writing
    3. Is suited for print, but not for the web
    4. Negatively affects comprehension

     

  5. Which of the following usability-test setups describes a between-subjects study design?
    1. A pair of two different people collaborate during a test session.
    2. Two different people work separately on the same tasks in different rooms at the same time.
    3. The same participant tests all different versions of the design.
    4. Different people test each version of the design, so that each person is only exposed to a single version.

     

  6. What is an empathy map?
    1. A collaborative visualization that articulates what we know about a type of user
    2. A diagram that visualizes the relationships between (1) different service components and (2) processes tied to touchpoints in a customer journey
    3. A visualization of the process that a person goes through in order to accomplish a goal tied to a specific business or product
    4. A visualization of an entire end-to-end experience that a “generic” person goes through in order to accomplish a goal. 

     

    Extra credit: Name the visualizations described by the other alternatives.

    Check answers

  7. Which of the following is a POST-TEST rather than a post-task questionnaire?
    1. Single Ease Questionnaire
    2. System Usability Scale (SUS)
    3. NASA-TLX
    4. Subjective Mental Effort Questionnaire (SMEQ)

     

  8. Which of the following is NOT a type of design review?
    1. Heuristic evaluation
    2. Task analysis
    3. Standalone design critique
    4. UX Expert review

     

  9. What is external memory?
    1. A mental buffer or scratchpad in which the mind deposits information relevant to the current task
    2. A brain process that allows us to store information (e.g., words, sentences, concepts) for a short amount of time
    3. A brain process that allows us to store information (e.g., words, sentences, concepts) for a long amount of time
    4. Any tool or UI feature that allows users to explicitly save and access information needed during a task.

     

    Extra credit: Name the types of memory described by the other alternatives.

    Check answers

  10. Which of the following is the most likely disadvantage of a mobile carousel containing 50 items?
    1. It creates the illusion of completeness.
    2. Sequential access is needed in order to reach the items inside the carousel.
    3. Direct access is needed to reach the items inside the carousel.
    4. It will take too much space on the screen.

     

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