Articles

Articles and Videos

• Don't Shame Your Users Into Converting

  March 16, 2018Mar 16, 2018 | 3 minutemin video

  Coercive tactics like Manipulinks and Please-Don’t-Go try to shame customers into doing what the company wants. Sacrificing long-term customer loyalty for short-term gains is shortsighted.

  

• Flat UI Elements Lack Clickability Clues and Cause Confusion

  February 2, 2018Feb 2, 2018 | 5 minutemin video

  Our eyetracking studies show flat UI design often possess weak signifiers and lack sufficient clues to indicate actionable elements on the screen.

  

• Writing Tasks for Quantitative and Qualitative Usability Studies

  January 21, 2018Jan 21, 2018 | Article: 5 minutemins to read

  All usability studies involve asking participants to perform tasks, but the correct way to write those tasks depends on the methodology you’re using. Good quantitative tasks are concrete and focused, while good qualitative tasks are open-ended, flexible, and exploratory.

• Writing Digital Copy for Specialists vs. General Audiences

  December 1, 2017Dec 1, 2017 | 3 minutemin video

  All people prefer web content that is digestible, but domain experts have shared knowledge that changes the rules of plain language.

  

• Brutalism and Antidesign

  November 5, 2017Nov 5, 2017 | Article: 6 minutemins to read

  These trends are reactions against the uniformity of design. Brutalism can be used in visual design, but avoid antidesign for most products.

• Response to Criticisms of Flat-Design Eyetracking Study

  October 15, 2017Oct 15, 2017 | Article: 7 minutemins to read

  We discuss the objections raised to our study of user gaze patterns on weak and strong signifier UIs.

• Making Flat Design Usable

  September 29, 2017Sep 29, 2017 | 2 minutemin video

  The hazards of flat design and 5 key UX guidelines for making flat design usable.

  

• Flat UI Elements Attract Less Attention and Cause Uncertainty

  September 3, 2017Sep 3, 2017 | Article: 11 minutemins to read

  Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required more user effort than strong ones.

• Troubleshooting Group Ideation: 10 Fixes for More and Better UX Ideas

  August 13, 2017Aug 13, 2017 | Article: 5 minutemins to read

  Groups can bias individuals and impact collaborative ideation. A focus on getting as many ideas as possible can mitigate some of the negative group effects.

• How to Present Scientific Findings Online

  August 6, 2017Aug 6, 2017 | Article: 7 minutemins to read

  To appeal to experts, provide concise titles and summaries, use clear headings, charts and figures, and don’t overdo visual design.

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