Articles

Kara Pernice

Kara Pernice is Senior Vice President at Nielsen Norman Group. Pernice pioneered UX research methods beginning in the early 1990's, and continues to evolve user-centered research methods and processes to best collaborate with organizations. She helps to improve their UX strategy, increase their UX maturity, and derive experiences that useful, simple, and surpass business goals. Pernice is accomplished at evaluating and managing design situations, and crafting with a team the most fitting research methods, and converting this analysis into insights and outstanding designs. She is the creator of NN/g's Intranet Design Annual and UX Certification Program.

@karaann

Articles and Videos

A Link is a Promise
December 14, 2014Dec 14, 2014 | Article: 5 minutemins to read
The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.
Quicklinks: Bad Label or Indicative of Usability Issues
September 1, 2014Sep 1, 2014 | Article: 5 minutemins to read
A Quicklinks UI component often surfaces as a poor fix for addressing findability and discoverability issues on intranets. Acting as a catch-all for different types of links causes a separate set of issues. And Quicklinks is always a vague label.
Intranet Portals are the Hub of the Enterprise Universe
June 29, 2014Jun 29, 2014 | Article: 10 minutemins to read
Enterprise portals today drive usage with helpful applications, soar with role-based personalization, and employ a variety of user research methods, but lag in mobile optimization.
Radio Buttons: Select One by Default or Leave All Unselected?
June 1, 2014Jun 1, 2014 | Article: 12 minutemins to read
Select a single radio button by default in most cases. Reasons to deviate or not: expedite tasks, the power of suggestion, user expectations, safety nets.
Really Break Grammar Rules on Websites: Part Two
April 1, 2014Apr 1, 2014 | Article: 6 minutemins to read
Deviating from old writing guidelines makes digital content seem very fresh!!
Responsive Design and Intranets and Importance of Content Prioritization
March 23, 2014Mar 23, 2014 | Article: 8 minutemins to read
Two winning intranets—triptic and Abt Associates—use responsive design, prioritize their content, and employ elegant navigation to accommodate and optimize for multiple devices.
Talking with Participants During a Usability Test
January 26, 2014Jan 26, 2014 | Article: 4 minutemins to read
Talk less and learn more by being prepared to use 3 sound, practical techniques for interrupting or answering users while facilitating a usability test or other behavioral research study.
Charrettes (Design Sketching): ½ Inspiration, ½ Buy-In
December 22, 2013Dec 22, 2013 | Article: 3 minutemins to read
Design charrettes inspire design sketches and ideas, include more people in the design process, explore and expose goals and objectives of colleagues in multiple functional roles, and drive off designer’s block.
Suggested-Employee Search—The Best Intranet Design Today—Could Save Your Organization Half a Million Dollars
December 1, 2013Dec 1, 2013 | Article: 7 minutemins to read
Searching for colleagues is the most common task that employees do on intranets, and is arguably the most important task. Forms, news, and apps aid employee productivity, but you can't beat talking with the right people. Today's design patterns for intranet employee search make the act of finding people outrageously fast and easy.
Carousel Usability: Designing an Effective UI for Websites with Content Overload
September 14, 2013Sep 14, 2013 | Article: 7 minutemins to read
Carousels allow multiple pieces of content to occupy a single, coveted space. This may placate corporate infighting, but on large or small viewports, people often scroll past carousels. A static hero or integrating content in the UI may be better solutions. But if a carousel is your hero, good navigation and content can help make it effective.
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