Summary: The number of senior citizens who use computers and the Internet grows every year. This user population does have special needs, driven by the human aging process, and modest design changes can vastly increase the business you get from seniors.
Users ages 65 and older face unique challenges when using websites and apps. Digital literacy among this demographic is rising, but designs need to accommodate aging users.
Video Author
Kara Pernice is Senior Vice President at Nielsen Norman Group. Pernice pioneered UX research methods beginning in the early 1990's, and continues to evolve user-centered research methods and processes to best collaborate with organizations. She helps to improve their UX strategy, increase their UX maturity, and derive experiences that useful, simple, and surpass business goals. Pernice is accomplished at evaluating and managing design situations, and crafting with a team the most fitting research methods, and converting this analysis into insights and outstanding designs. She is the creator of NN/g's Intranet Design Annual and UX Certification Program.
