Convincing Companies to Do UX and Accessibility

Summary: The relationship between accessibility and usability and the best ways to convince companies to take both seriously were some of the audience questions answered by Jakob Nielsen at the Virtual UX Conference.

https://www.youtube.com/watch?v=xoXMKWe_PF0

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Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use.

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