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Logo Placement Affects Web Navigation and Brand Recall

Summary: Shifting your website's logo away from the top left corner impairs navigation efficiency, and may also reduce brand recall.

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Website Logo Placement for Maximum Brand Recall

Users are 89% more likely to remember logos shown in the traditional top-left position than logos placed on the right.

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Kathryn Whitenton is Nielsen Norman Group's Director of Digital Strategy. She works with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors.

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