Persuasive Storytelling Rule #1: Adapt Your Vocabulary

Summary: Storytelling is a powerful technique for UX teams and for working with stakeholders, but only if you use the proper words for your audience's domain. Here are tips for building vocabulary for your stories.

https://www.youtube.com/watch?v=7Q4rwD2IayA

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Rachel Krause is a User Experience Specialist with Nielsen Norman Group. Her areas of expertise include storytelling, UX in agile, design thinking, scaling design, and UX leadership. She has also planned and conducted research on careers, UX maturity, and intranets for clients and practitioners in numerous industries.

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