Social Features in Chinese Apps

Summary: Social features (like online communities and experience sharing) are very popular in Chinese apps. This video offers examples and tips for adding social features to your product.

https://www.youtube.com/watch?v=KktC3zGx1ls

Video Author

Feifei Liu (刘菲菲) is a User Experience Specialist with Nielsen Norman Group, conducting research on a broad range of design issues, including the distinction between high-value user tasks and lower-value interactions and eyetracking studies of content usability. She has also researched the Internet user experience for children and the structural differences in the experience architecture of the web in China vs. Western countries.

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