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Design Principles 101

Summary: Design principles are value statements that guide designers in making the right tradeoff-type decisions in UX design contexts.

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Crafting Product-Specific Design Principles to Support Better Decision Making

Product design principles (or, in short, design principles) are value statements that frame design decisions and support consistency in decision making across teams working on the same product or service.

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Maria Rosala is a User Experience Specialist with Nielsen Norman Group. She plans and executes independent research for NN/g and leads UX training courses. Her strength in various research methodologies enables Maria to derive in-depth insight and guide clients as they improve the UX of products and services.

 

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