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Dot Voting in the UX Design Process

Summary: In UX design, you always have to prioritize. Features, personas, usability problems, and the list goes on. Dot votes are a simple way to find the group sense of what's the most important.

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https://www.youtube.com/watch?v=5-3q4z7ReSQ

Related Article

Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX

By placing colored dots, participants in UX workshops, activities, or collaborative sessions individually vote on the importance of design ideas, features, usability findings, and anything else that requires prioritization.

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Therese Fessenden is a Senior User Experience Specialist with Nielsen Norman Group, host of the NN/g UX Podcast, and manager of the 1-Hour Talk program. Her research focuses on understanding human behaviors, attitudes, and expectations in order to better orchestrate system and service design strategies. 

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