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The Visual Principle of Scale in User Interface Design

Summary: Users pay more attention to big things than to small things, and this design principle can be used to prioritize a user experience design, such as a web page or application screen.

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https://www.youtube.com/watch?v=iJna4uHdR5M

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The principles of scale, visual hierarchy, balance, contrast, and Gestalt not only create beautiful designs, but also increase usability when applied correctly.

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Kelley Gordon is a User Experience Specialist with Nielsen Norman Group. She is passionate about utilizing visuals to explain complex concepts, polish brand identities, and bring clarity to users' experiences.

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