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Product Redesigns: Incremental or Overhaul

Summary: Redesigning a user interface can be done in many smaller incremental releases, or as one big complete redo. Big change is risky, but necessary in 3 cases.

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https://www.youtube.com/watch?v=Ar_MEwsu150

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Radical Redesign or Incremental Change?

Before you throw out the old and bring in the new, make sure you have solid evidence that doing so is necessary to achieve user-centered goals.

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Alita Joyce is a User Experience Specialist with Nielsen Norman Group. She is a mixed-methods researcher with a specialization in cognitive psychology and behavioral observation. Alita has published research on a diverse range of topics, such as interface design patterns, young technology users, social media, emerging technologies, and strategic design initiatives. 

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