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F-Pattern in Reading Digital Content

Summary: Eyetracking research shows people read Web content in the F-pattern. The results highlight the importance of following guidelines for writing for the Web.

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https://www.youtube.com/watch?v=XU1-Rz2Q7-E

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F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile)

Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today.

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Kara Pernice is Senior Vice President at Nielsen Norman Group. Pernice pioneered UX research methods beginning in the early 1990's, and continues to evolve user-centered research methods and processes to best collaborate with organizations. She helps to improve their UX strategy, increase their UX maturity, and derive experiences that useful, simple, and surpass business goals. Pernice is accomplished at evaluating and managing design situations, and crafting with a team the most fitting research methods, and converting this analysis into insights and outstanding designs. She is the creator of NN/g's Intranet Design Annual and UX Certification Program. 

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