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Plain Language For Everyone, Even Experts

Summary: In our usability study with domain experts, we discovered that even highly educated readers crave succinct information that is easy to scan, just like everyone else.

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https://www.youtube.com/watch?v=bAvW1A7UiYM

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Plain Language Is for Everyone, Even Experts

Professionals want clear, concise information devoid of unnecessary jargon or complex terms. Plain language benefits both consumers and organizations.

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Hoa Loranger is VP at Nielsen Norman Group and has worked in user experience for over 20 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability.

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