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Why Chunking Content is Important

Summary: Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy.

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How Chunking Helps Content Processing

Chunking is a concept that originates from the field of cognitive psychology. UX professionals can break their text and multimedia content into smaller chunks to help users process, understand, and remember it better.

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Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

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