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The Four Dimensions of Tone of Voice in UX Writing

Summary: The words in your interface can help establish your product’s personality. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

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The Four Dimensions of Tone of Voice

A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

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Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

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