Millennials Online

The Millennial generation (broadly defined as anyone born from 1980 to 2000) has reached adulthood. They’re now the largest generation in the American workforce, and the most educated generation to date. As they move up in their careers and begin families, this generation of heavy web users will become increasingly more important.

Unfortunately, the amount of attention currently focused on the Millennial generation has led to rampant speculation, fears, and rumors. Are Millennials inherently anti-social? Are they selfish and narcissistic?  Are their brains actually physically different from previous generations!?

This research-based seminar separates the hard facts about the Millennial generation from the myths, equipping you to make data-driven decisions to appeal to your specific Millennial audience.

What You’ll Learn

• A thorough understanding of how Millennials behave online, and how to leverage that understanding to help you reach them
• Who exactly counts as a Millennial and a digital native
• How Millennials think about social media, their smartphones, websites, and search

Topics Covered

• Results from an independent study of 91 Millennial users from 8 countries around the world
• Millennials as digital natives
• The truth about Millennial technical skills
• How Millennials multitask online
• How Millennials use social media
• Page parking
• Millennial reliance on Google

Watch Kate Meyer talk about user experience design for Millennials (2 min. video):