All the answers can be found in articles that we published in 2019.

  1. The recommended dimensions for touch targets are:
    1. 0.5 cm x 0.5 cm
    2. 0.75 cm x 0.75 cm
    3. 1 cm x 1 cm
    4. 1.25 cm x 1.25 cm

     

     

  2. Which of the following is most likely to NOT be a mobile microsession:
    1. Reading and dismissing a notification
    2. Glancing at the phone to get the time
    3. Checking your calendar for the day
    4. Reading a movie review and buying movie tickets

     

     

  3. Where are eye fixations placed in a layer-cake eye-scanning pattern?
    1. On specific words or chunks of words that stand out and are spread throughout the page
    2. Mostly on the page’s headings and subheadings
    3. On all or most content words in the text passage
    4. On the words toward the beginning of lines and toward the top of the page

     

    Extra credit: Name the eye-scanning patterns described by the other alternatives.

    Check answers

     

  4. Which of the following describes a UX formative evaluation?
    1. Usability testing on a live site to understand how it compares with its competitors
    2. Quantitative usability testing on the current version of the site in order to establish a baseline for further quantitative benchmarking
    3. Running a focus group to understand the needs of the target population
    4. Qualitative usability testing on a prototype to find out which changes need to be made

     

     

  5. Which of the following is an example of a UI mode?
    1. Pressing CAPS LOCK on your keyboard to type a word in capital letters
    2. Pressing Ctrl-S to save a document in a text editor
    3. Toggling between the thumbnail view and the list view in a file-explorer window
    4. Being able to close a window by either pressing the Esc key or clicking on a Close button

     

     

  6. What is a cognitive map?
    1. a tree representation of a person’s mental model for a given process or concept
    2. a graph representation of a mental model in which nodes represent concepts and are related through labeled, directed edges that illustrate relationships between them 
    3. a tabular representation of a mental model
    4. any visual representation of a person’s (or a group’s) mental model for a given process or concept

     

    Extra credit: Name the maps described by choices a and b.

    Check answers

     

  7. What is information foraging?
    1. A theory about how people navigate on the web to satisfy an information need
    2. A behavior chain in which a single intentional interaction is followed by many unplanned interactions that create a sense of being pulled deeper and deeper into the information space
    3. A content-design method that involves starting an article with the most important information and then exposing details
    4. An IA method that gathers information from users by asking them to group and name various content categories

     

    Extra credit: Name the concepts described by the other alternatives.

    Check answers

     

  8. What is a treemap?
    1. A method to evaluate an information architecture
    2. A visualization of any hierarchical data
    3. A visual representation of the IA of a site
    4. A way of organizing different types of maps (e.g., customer-journey maps, experience maps) into a single visual representation

     

     

  9. Thematic analysis is used for analyzing:
    1. Quantitative data obtained from quantitative usability testing
    2. Analytics data provided by analytics software
    3. Qualitative data obtained from user interviews
    4. Biometric data obtained from devices that monitor users’ physical manifestations of emotion

     

     

  10. What is UI copy?
    1. Labels for commands that appear in buttons, menu items, and other action-oriented elements in the user interface
    2. Link text
    3. Very short content used for headlines, email-subject lines, page titles, or tooltips
    4. All of the above

     

    Extra credit: Name the concept described by alternative c.

    Check answers

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