Summary: Data-entry form fields on websites are crucial for ecommerce and many other applications. Fields need labels and (sometimes) instructions, but placing this text inside the field lowers usability and accessibility and should be avoided.
Related Article
Placeholders in Form Fields Are Harmful
Placeholder text within a form field makes it difficult for people to remember what information belongs in a field, and to check for and fix errors. It also poses additional burdens for users with visual and cognitive impairments.
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