Changes in Important Information-Seeking Behavior on the Internet Over 22 Years
Summary: We studied the most important activities users perform on the internet, repeating an old classic study. Users' most critical behaviors have shifted substantially over 22 years, due to more information available online and the constant presence of mobile devices.
The internet is increasingly used to gain knowledge and understanding of a topic. This knowledge is often acquired accidentally, as a byproduct of browsing. Critical internet use is becoming social.
Video Author
Feifei Liu (刘菲菲) is a User Experience Specialist with Nielsen Norman Group, conducting research on a broad range of design issues, including the distinction between high-value user tasks and lower-value interactions and eyetracking studies of content usability. She has also researched the Internet user experience for children and the structural differences in the experience architecture of the web in China vs. Western countries.
