Comparing Qualitative and Quantitative UX Research
Summary: Qualitative and quantitative are both useful types of user research, but involve different methods and answer different questions for your UX design process. Use both!
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Quantitative vs. Qualitative Usability Testing
Both these complementary types of user research play important roles in an iterative design cycle. Qualitative research informs the design process; quantitative research provides a basis for benchmarking programs and ROI calculations.
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