Triangulation: Combine Findings from Multiple User Research Methods

Summary: Improve design decisions by looking at the problem from multiple points of view: combine multiple types of data or data from several UX research methods.

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Triangulation: Get Better Research Results by Using Multiple UX Methods

Diversifying user research methods ensures more reliable, valid results by considering multiple ways of collecting and interpreting data.

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Kathryn Whitenton is Nielsen Norman Group's Director of Digital Strategy. She works with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors.

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