Summary: Gamification brings the visual design and the mechanics of games to other products. As we examine our ethical responsibilities as UX professionals, social media deserves special consideration. Gamification in social media can make people feel as though their social lives are being scored.
Lexie Kane is a User Experience Specialist with Nielsen Norman Group. Prior to joining NN/g, she worked as a UX Designer for complex financial information systems and she also has extensive experience designing websites and games and in doing user research. She combines her background in psychology with her design and usability experience to drive insights into user behavior that form the basis for increasing the business value of interactive systems.