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How Anchoring Influences UX

Summary: Anchoring is a psychological principle which can impact how people perceive value and make decisions — in real life and on an interface.

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https://www.youtube.com/watch?v=ja4Sp71PFm8

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The Anchoring Principle

People tend to focus on a single, initial piece of information, which influences how they estimate value and make subsequent decisions.

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Therese Fessenden is a Senior User Experience Specialist with Nielsen Norman Group, host of the NN/g UX Podcast, and manager of the 1-Hour Talk program. Her research focuses on understanding human behaviors, attitudes, and expectations in order to better orchestrate system and service design strategies. 

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