Tips for Motivating Stakeholders to Participate in User Research
Summary: When stakeholders observe user research sessions, the credibility and acceptance of findings will increase. Since they are busy, make it easy to participate and work on increasing the value they get out of going.
To make UX research more efficient and effective, get everyone involved. When teams understand user concerns and usability issues, they become better at preventing problems.
Video Author
Alita Joyce is a User Experience Specialist with Nielsen Norman Group. She is a mixed-methods researcher with a specialization in cognitive psychology and behavioral observation. Alita has published research on a diverse range of topics, such as interface design patterns, young technology users, social media, emerging technologies, and strategic design initiatives.
