Site maps can save users from being lost on a crowded site by serving as an alternative method for navigating sites. Well-designed site maps provide a visualization of the site’s hierarchy and groupings, which help people find the information they seek. We present techniques for presenting:
Alphabetical site indexes
Dynamic diagrams
Two-dimensional lists
This 155-page report offers 47 design recommendations for creating effective site maps. Discussions and 87 screenshots supplement the findings.
Topics covered
Benefits of a site map
Site maps today
Behavioral patterns
Frequency of use
Hunting strategies
How participants define site maps
Attributes of site maps
Poorly rated and low success
Highly rated and high success
Checklist of 47 guidelines for improving site maps
Site map link: Name and placement
Navigation
Relationship of the site map to the site
One column vs. multiple columns
Page density
Design
Content
Alphabetical indices
User-based diagrams representing their mental models of websites
Methodology
Sites Tested
BMW USA (marketing site for cars)
CDNOW (e-commerce)
Citysearch Boston (visitor info)
Documentum (high-tech product)
Harvard Pilgrim (health insurance)
Interwoven (high-tech product)
iRobot Corporation (high-tech/e-commerce)
Marriott (hotels, with online booking)
Mercedes Benz USA (marketing site for cars)
Museum of Modern Art (non-profit)
New Jersey Transit (local transportation)
Novell (B2B)
Salon (online magazine)
Scholastic (children's books)
Siemens Medical Solutions (B2B)
Texas Roadhouse (restaurant chain)
The Knot (wedding information/e-commerce)
TiVo (high-tech product)
U.S. Administration on Aging (government)
U.S. Treasury Department (government)
What’s new in the 2nd Edition?
The 2nd edition contains additional recommendations, increasing from 28 to 47 guidelines.