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Better Labels for Website Links: the 4 Ss for Encouraging Clicks

Summary: 4 guidelines for writing the link texts on websites to ensure users click the right options. Links should be Specific, Sincere, Substantial, and Succinct.

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https://www.youtube.com/watch?v=NjNTrM_0HQE

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Better Link Labels: 4Ss for Encouraging Clicks

Specific link text sets sincere expectations and fulfills them, and is substantial enough to stand alone while remaining succinct.

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Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

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