Stop Counting Clicks: The 3 Click Rule is Nonsense
Summary: Users want to do the least amount of work possible to get to a desired web page. However, "work" is the sum of difficulty presented by each click and not the number of clicks in itself. Here are some tips for making a path easier to navigate.
While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data.
Video Author
Page Laubheimer is a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in website usability with experience managing a team of designers and developers to successfully implement UX best practices across a range of platforms.
