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Findability vs. Discoverability

Summary: Locating features or content on a website or in an app happen in two different ways: finding (users look for the item) and discovering (users come across the item). Both are important, but require different user research techniques to evaluate.

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Aurora Harley is a Senior User Experience Specialist with Nielsen Norman Group. Aurora’s research and consulting experience includes organizations in a variety of industries, such as ecommerce, travel, healthcare, and B2B (business-to-business). She also conducts independent research for NN/g, and regularly leads training courses on mobile usability, UX strategies, psychology and UX, and analytics. Aurora combines her background in front-end web development and UX design to inform her work, creating effective designs that balance technical, business, and user needs.

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