5 Tips for Effective Online Advertising

Summary: How to include ads on websites and interactive environments without undermining the user experience.

4 minute video by

Therese Fessenden

Topics:

Web Usability,
Ecommerce

https://www.youtube.com/watch?v=16qglobHpwI

Related Article

Adhering to user expectations and usability heuristics will ensure advertising content is delivered seamlessly and that brand image holds integrity.

Video Author

Therese Fessenden is a Senior User Experience Specialist with Nielsen Norman Group, host of the NN/g UX Podcast, and manager of the 1-Hour Talk program. Her research focuses on understanding human behaviors, attitudes, and expectations in order to better orchestrate system and service design strategies.

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5 Tips for Effective Online Advertising

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