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The 3 B's Test For When to Follow Design Trends

Summary: Know when to follow or banish a design trend. The 3 B's: Budget, Brand, and Behavior will help you make the right decisions.

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https://www.youtube.com/watch?v=RHDSNx5U3BM

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Katie Sherwin is a Senior User Experience Specialist with Nielsen Norman Group. She specializes in helping organizations utilize principles of user-centered design and strategic communication to achieve their goals. 

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