"It Depends": Why UX Is Dependent on Context

Summary: When we’re asked questions, UX professionals will often respond with, “it depends.” Why do we rely so much on this phrase?

https://www.youtube.com/watch?v=qV6yPErbjCg

Video Author

Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

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