Summary: UX professionals often receive poorly defined design requests. When saying no is not an option, a more productive way of addressing the request is to focus on the outcome goals and the Return On Investment (ROI) of proper UX effort.
Garrett Goldfield is a User Experience Specialist at Nielsen Norman Group with 20 years of practical experience. At Nielsen Norman Group, Goldfield has consulted for clients in a broad range of industries, including e-commerce, automotive, health care, financial, media, telecommunications, education, art and non-profits, as well as highly specialized B2B sites.
