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The Changing Role of the Designer: Practical Human-Centered Design

Summary: Human-centered design has 4 principles: understand the problem, the people, and the system, and do iterative design. But what if you don't have time to do all 4 steps?

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https://www.youtube.com/watch?v=QewRjNfG1-8

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Don Norman is co-founder and Principal Emeritus of Nielsen Norman Group. He is a member of the National Academy of Engineering, has been awarded three honorary degrees, and is the founder and director of the Design Lab at the University of California, San Diego.

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