Summary: At the beginning of a new project, identify the level of UX effort needed, and the key deliverables you aim to produce. Identify known and missing knowledge about users and tasks to uncover gaps before they bite you.
Garrett Goldfield is a User Experience Specialist at Nielsen Norman Group with 20 years of practical experience. At Nielsen Norman Group, Goldfield has consulted for clients in a broad range of industries, including e-commerce, automotive, health care, financial, media, telecommunications, education, art and non-profits, as well as highly specialized B2B sites.
