Context Methods: Ethnographic User Research

Conduct field research to collect insightful data about users in their own environment

Contextual research is essential to understand the thought processes of users and the underlying structure of their activities. Gather insights through contextual methods and use that data to fuel your product development, marketing, and business strategy.

This course covers two field methods: contextual inquiries and diary studies. In this course, we focus on efficient use of these methods to inform design. 

There are known difficulties with direct observations and qualitative research in general. Without proper planning, field methods can be easily derailed by miscommunication and misunderstandings. Learn how to avoid those pitfalls and run a flawless contextual study.

Field methods are important tools for all UX researchers. Remember that your products and services are going to be used in the real world. Feel confident and prepared to go and meet your users!

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