Qualitative Research Series
April 4 - 8, 2022
US/EU/ME Timezones
Rapidly develop critical skills needed for UX research in this 5-day program of hands-on seminars. You’ll learn from two expert instructors who will help you build a deep understanding of key qualitative research techniques, through hands-on learning.
Benefits:
- 100% live interaction - no pre-recorded content.
- Video conferencing for class discussions and Q&A with instructors
- Hands-on activities with collaboration tools
- Group activities with peers building up over a week
- Opportunities for one-on-one time with instructors in dedicated office hours
- Membership in the NN/g UX Slack Community, where you can connect with other digital professionals. (Permanent membership included with your registration.)
- Earn a UX Certificate online, at your own pace
- Opportunity to take one exam (cost of the exam included in your registration) to earn 3 credits towards a UX Certificate with a UX Research Specialty.
Time & Format
Americas & EU
Live Series meeting
Meets for 4.5 hours each day over 5 days. You must attend all 5 days.
San Francisco
8:00 am - 12:30 pm US PT
Schedule & Topics Covered
Schedule & Topics
Introduction to Qualitative Research
Meet your group
Write research goals
- Most popular qualitative methods for UX research
- When to use each method
- Writing research goals, questions, and hypotheses
- Conducting qualitative research remotely: Remote moderated research
User Interviews
Write an interview guide
Conduct an interview
- Designing an interview study
- Writing questions and interview guides
- Techniques for conducting interviews
- Remote interviews
Usability Testing
Write tasks
Facilitate a test session
- Writing tasks and test plans
- Note taking and observers
- Remote moderated usability testing
Contextual Methods
Select a contextual method
Plan a diary study
- Diary studies
- Field studies
Analysis & Reporting
Analyze real data
Affinity diagram
- Thematic analysis
- Affinity diagramming
- Assigning severity to UX problems
- Sharing and reporting findings
Certification
Certification
NN/g UX Certification is an exam-based credential which reinforces learning and increases your credibility.
Earn 3 UX Certification credits by attending the Series and passing one exam. To become UX Certified, you'll need 2 additional credits.
Learn more about applying this Series towards a UX Certificate.
Pricing
Pricing
| Early registration before March 19, 2022 | $2,748 USD |
| Regular registration until Apr 3, 2022 | $2,948 USD |
See Payment and Cancellation Policies
Participant Comments
Participant Comments
"Great for anyone looking to sharpen their qualitative research skills. The lessons were thorough and a lot of useful tips were shared. I particularly liked the Q&A."
Arna Lim, Manila, Philippines
"I would highly recommend this series to anyone looking to fill in the gaps of their understanding of qualitative research. This course gave me confidence, structure, and further clarity to how I initiate, build, execute, and report my research. I especially loved the mix of instruction and hands-on activities. The activities truly brought the teaching to life in a way that mimicked a true research study."
Beth Elliott, Ecolab, St. Paul, USA
"I have been to NN/g trainings before (even before the pandemic, in-person with dozens of people in a room :O ) but this was my first "series". I think the format was awesome for someone who is ready to take the next step into mastering their craft. The five days were full of immensely valuable content with tons of tips and tricks from real life situations that you can't find anywhere else. And I was positively surprised with how much hands-on experience it included. Working with the same team for 5 days was in itself an experience."
Berk Sarper Senol, Istanbul, Turkey
"I would highly recommend this series to people interested in UX research, those new to the field, as well as UX researchers with experience. I benefitted in some new learnings myself. I liked that the series was one complete package which allowed us time to dive deeper into different subjects. There was nothing that I disliked about this series, and believe me, I would let you know if there was something :) "
Matt Sharayko, Pennsylvania, USA
"This series was amazing. I learned a lot and I feel like I now have an overview of qualitative research and what the possibilities are. It was great that there was a lot of information and examples, the material was very well spaced and mixed in with hands on activities. I also appreciate that we received the course slides and additional documents."
Ioana Dorofteiu, London, UK
"I would 100% recommend this course to anyone considering it. I'm self taught, and have been busting it to try to learn as much as I can. I learned SO MUCH new material from this course. I also loved all the real world examples and experience we got to have. It was amazing how much content was packed into a week, but yet it wasn't overwhelming. The days FLEW by."
Kristen, Vermont, USA
"I'm already suggesting it to my colleagues in the company -- even to people outside of the design domain. I tell them how the structure and the way the exercises were thought of is really, really good. Also, lovely Maria and Kate are really good speakers with a lot of practical experience to back up their presentations. The presentation itself and all of the resources that we got are awesome, and really well made."
Tadej Bolcevic, Superology, Zagreb, Croatia
More Participant Comments
"Kate and Maria were amazing. Highly recommend this to anyone new in the UX research field or professionals who are looking to do a refresher. Relevant, direct, and useful case studies shared with video examples conducted by the speakers, which really help with their credibility as experts in the field "
Emily Yang, Singapore
"I would highly recommend Nielsen Norman Group as a training provider. Kate and Maria were really engaging course leaders (and being an ex-teacher, I can be quite critical of trainers!) So personable and helpful. Great pace and variety in tasks and activities. I'm really impressed with the quality and quantity of resources provided. The timings worked well, as I could do it after my working hours. I thought I would be tired, but the course has been so engaging, it hasn't been a problem."
Steph, UK
"I would highly encourage those interested to enroll, this is the best training I've had in many years. I had a lot of ah-ha moments. Love the delivery as both Kate and Maria really knew the content and have done this work -- it clearly showed"
Katherine Smith, Laguna Niguel, USA
"Do it. It was an excellent way to focus on a specific type of UX -- research -- that worked with my schedule (virtual, partial day). Within a single series, we covered a LOT of material efficiently."
David Felfoldi, SHERPA Global, USA
"I was only disappointed that it flew by. I was fully engaged and it was really a great course. The content was relevant to today's modern transformation of product, problem, and solution discovery. I highly recommend it."
Anonymous
"The speakers designed this series so that people from different levels can systematically learn each qualitative research method. Co-create with a diverse team the make the case work."
Yvonne Lee, Taiwan
Instructors
Instructors
Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.
Maria Rosala is a User Experience Specialist with Nielsen Norman Group. She plans and executes independent research for NN/g and leads UX training courses. Her strength in various research methodologies enables Maria to derive in-depth insight and guide clients as they improve the UX of products and services.
Frequently Asked Questions
Frequently Asked Questions
Q: Who should take the Qualitative Research Series?
This series is ideal for new practitioners looking to start or improve their UX research studies. However, experienced researchers who want to reaffirm and certify their existing knowledge, while learning new tips and tricks, will also benefit from this series.
Q: Can I take the Qualitative Research Series if I don’t want to participate in activities?
No. This format is not ideal for anyone uninterested in participating in hands-on activities in a remote format. Each day of the series will include hands-on exercises building on the work done the day before. Every attendee should arrive prepared to do focused, intense activities in a small group. Participation in the hands-on activities is required.
Q: How does this differ from NN/g’s UX Conference?
While both formats offer hands-on learning from UX experts, Series events differ from the UX Conference in the following ways:
| Series | UX Conference |
|---|---|
| Provides a streamlined content track, presenting concepts in a prescribed order over a longer period of time | Allows for more flexibility: One-day courses can be taken in any order, over any period of time |
| Deeper networking with the same small group of UX learners over 5 days | Because courses are à la carte, each day has a different group of attendees |
|
No redundant content or repeated intro-level recaps, leaving more time for practicing applying the knowledge you learn |
Because each course has a different group of attendees, instructors can’t assume everyone has the same background knowledge on the topic. As a result, more time is spent in covering foundational concepts. |
| A single exam, worth 3 certification credits in one speciality (5 credits are required to earn UX certification, so the series gives you a big head start) | Each course has a different exam, and is worth one credit each |
| Each series is led by two instructors, ensuring more instructor-participant time | Each course is led by one instructor |
Q: What do I need to take part?
- Stable high-speed internet connection, to stream audio and video to your computer
- Speakers, a microphone, and a webcam (strongly recommended)
- A computer that does not have a strict firewall that blocks collaboration tools such as Google Docs
- Zoom's meeting software (which is free to download and install), or Chrome browser
Q: Will I be UX Certified after taking this series?
After you complete the series, you'll have the opportunity to take an exam (at no extra charge.) If you pass the exam, you'll earn 3 credits towards a UX Certification in the UX Research specialization.
To become UX Certified, you'll only need 2 additional credits. We recommend the following courses, which would be a good complement to the Qualitative Research Series.
Q: How much interaction with the instructors will I have?
The series content is 100% live, with virtual face-to-face interaction. The series features two instructors, who will both be available during and after class time (in office hours) for questions. You'll have the opportunity to receive feedback on your activities from these instructors.
Q: How will the virtual class sessions work?
Meetings will take place using the videoconferencing service Zoom, collaboration tools (such as group document editing and whiteboarding tools), and social discussion platform Slack. You'll also be able to use Slack before, during, and after the event to participate in social events and network with other participants.
Q: What do I need in order to attend the virtual event?
To participate in interactive live courses and exercises with other course participants, you will need:
- stable high-speed internet connection, to stream audio and video to your computer
- speakers, a microphone, and a webcam (strongly recommended)
- a computer that does not have a strict firewall that blocks collaboration tools such as Google Docs
- Zoom's meeting software (which is free to download and install), or Chrome browser
Q:What is the start and end time for class sessions?
The class sessions start at 8:00am US PST and end at 12:30pm US PST. Look up the times in your time zone. There are 5 sessions over 5 consecutive days. You must attend all 5 sessions in order to be eligible to take the UX Certification exam.
Q: Will the virtual courses be recorded?
No. These are live events that rely heavily on audience interaction and small-group activities in online breakout rooms. Thus, a recording would not have the same instructional value, thus we will not offer this.
Q: How do exams work for UX Certification?
You must sign in to each class session you attend. At the end of the course the last day, the online exam will be available for the course. You will be able to log in and take the exam. You can take your exams the same day, or any time within 35 calendar days after the course.
Payment Frequently Asked Questions
Q: Which payment methods are accepted?
You may pay your tuition and exam fees by credit card.
The following credit cards are accepted:
Q: What discounts are available?
There is already a built-in discount from taking a Series instead of taking individual courses at the UX Conference. You can also take advantage of our early bird registration discount (as indicated in the pricing matrix on the event agenda page).
Q: If I register but then cannot attend, will I receive a refund?
If you must cancel after registering, your registration fee will be refunded less a 20% handling fee, provided that written notice of cancellation is received by March 18, 2022. After that, no refunds will be granted, but we will accept a substitute attendee if we receive a written note from the registered attendee stating his or her intention to transfer registration to a named individual. Email [email protected] with cancellation, substitution, or refund requests.
Q: Is it safe for me to register using my credit card on the NN/g conference site?
Absolutely. Our website uses Secure Sockets Layer (SSL) technology to encrypt your personal information when you place your order. This means that your order cannot be read as it travels over the Internet, so your name, address, and credit card information are secure.
Q: I get an error when I try to register, can you help me?
If you receive an error message when you try to register, restarting your browser may resolve the issue. You can also contact us at [email protected] or +1(415) 685-4230 ext 502 and we will be happy to assist you.
The Terms and Conditions for the NN/g Training and and UX Certification provide more detailed information about policies, privacy, and the Code of Conduct for training participants.
More questions?
Please contact us at [email protected] or +1(415) 685-4230 ext 502
Danny F, USA