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NN/g News

• Seattle's Complicated Addiction to Smartphones, Explained

  May 24, 2019 Dr. Raluca Budiu (NN/g Director of Research) about how businesses need to curb practices that keep users glued to their phone in the interest of a beneficial long-term relationship with their customers

• What Social Responsibility Do UX Designers Have When it Comes to Teens and Tech Addiction?

  May 12, 2018 Dr. Raluca Budiu (NN/g Director of Research) and Dr. Shuli Gilutz (former NN/g intern) about the role UX designers play in tech addiction, and what needs to be considered when designing experiences for vulnerable young users

• User interface designers are horrified by Hawaii’s missile alert system

  January 17, 2018 Interview with Kim Flaherty about how to design a better missile alert system with less risk of sending false alarms.

• Why Dark UI Design Patterns Won't Go Away

  August 24, 2016 Fast Company interviews Hoa Loranger on the long-term implications for brand equity when websites employ "dark design patterns" to trick users.

• The Problem With Flat Design, According To A UX Expert

  March 23, 2016 Fast Company interviews Kate Meyer about NN/g's research into how Millennials and older users react to flat design on the web.

• 2016 Culture Predictions from leaders at Google, Tinder, the BBC & more

  December 21, 2015 "The Memo" asks Jakob Nielsen and 9 others for their predictions for 2016.

• Why All Companies Should Care About UX

  November 12, 2015 Interview with Jakob Nielsen.

• How Apple Is Giving Design A Bad Name

  November 10, 2015 For years, Apple followed user-centered design principles. Then something went wrong.

• Q&A: Jakob Nielsen on RWD, Google and the best ways to test your website

  November 5, 2014 eConsultancy in a broad-ranging interview with Jakob Nielsen on progress in usability, differences between phones and tablets, etc.

• Steve Jobs wouldn't like Apple Watch (video)

  September 10, 2014 2 minute interview with Bruce 'Tog' Tognazzini on the user interface of the Apple Watch. Steve Jobs may not have liked the extra knob, but Tog thinks it's brilliant UX design.