Evan Sunwall

User Experience Specialist

Evan Sunwall is a User Experience Specialist with Nielsen Norman Group. A former software developer, he enjoys helping users accomplish complex tasks, tackling the challenges of enterprise-level application design, and exploring effective management practices for design teams.

Prior to NN/g, Evan worked for 14 years at PROS—an AI software company that helps businesses optimize their pricing and selling experiences. He started as the “team of one” designer for a B2B pricing application where he introduced foundational UX techniques, such as user research and prototyping, that helped dramatically improve customer acquisition. He also spent 6 years managing a team of UX Designers supporting 11 applications.

Evan is based in Houston, Texas.

Courses taught by Evan

Design Tradeoffs and UX Decision Frameworks

Apply rational decision-making methods to quickly resolve common design challenges
Lean UX and Agile

Applying Lean UX approaches for Agile environments
UX Deliverables

Effectively communicate UX design ideas and research findings to managers, collaborators, and other stakeholders.

Publications

Articles and Videos

Recognize Strategic Opportunities with Long-Tail Data

December 12, 2021 Be a strategic thinker by recognizing opportunities at scale with seemingly small and insignificant data.
Prioritize Quantitative Data with the Pareto Principle

October 17, 2021 Prioritize the 20% of your website or app responsible for 80% of a critical metric to generate substantial improvements for less effort.