Anna Kaley is a User Experience Specialist at Nielsen Norman Group. Prior to joining NN/g, Anna worked for more than 10 years in user experience architecture, design, and digital strategy. She conducted complex user research, service, and experience design for healthcare, agriculture, finance, tourism, retail, nonprofit, and engineering clients. She also worked for a global, enterprise-level retailer where she was responsible for ecommerce and software as a service UX across B2C (business-to-consumer) and B2B (business-to-business) channels. Anna is skilled at applying insights from qualitative and quantitative research to drive conversion, increase revenue, and improve user satisfaction in digital products. She also has expertise in digital media planning, search marketing, and graphic design.
Anna held UX roles on both client-side product teams and in digital agencies of various sizes. She understands the challenges that user experience professionals face in both contexts. This familiarity helps her bring a well-rounded approach to her projects and instruction. She creates experiences that meet user and business needs while balancing technical pragmatism. Anna has a Bachelor of Journalism degree with an emphasis in Strategic Communication from the University of Missouri, Columbia. She is also a certified Professional Scrum Master and Professional Scrum Product Owner II.
Learn and apply practical leadership skills to your UX role, regardless of job title
Learn how to conduct successful discovery phases in your UX design process, to ensure you build the best thing possible.
Applying Lean UX approaches for Agile environments
Create a usable and cohesive cross-channel experience by following guidelines to resolve common user pain points in a multi-channel landscape
Explore the differences of UX and product roles (PM and PO) to better collaborate and partner in product development.
Plan what your team will work on when, from next quarter to multi-year UX strategy. Align, prioritize, & communicate future work.
Web content for the way your audience thinks and behaves
Past Intranet Design Annuals (1 report)
Ecommerce User Experience (2 reports)
